State of Readiness; David Light – President, Certainty Resources
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State of Readiness; David Light – President, Certainty Resources

My guest today is Dave Light, owner of Certainty Resources Limited and author of the book, “The Certainty Principle”. We start this episode by exploring David’s meandering journey and how each opportunity, with some tenacity and focus, led him to the next. But his personal transformational moment, the one that helped him to decide to…

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Excellent Customer Service Is Only Necessary If There Is A Choice

Human behavior is as funny as it is interesting. We take as a given that with which we grew-up as a child – our country, local community, heritage, religion, government – collectively our experience. We are conditioned to not question that which is “normal” – because that is the way it’s always been. And not…

Question: How do I Increase My Sales in a Down Economy? Answer: Sell.
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Question: How do I Increase My Sales in a Down Economy? Answer: Sell.

I have been reading countless articles, and listening to as many newscasts, that all forecast a dismalHoliday season for retailers. And it seems that every retailer is warning their investors to prepare for the worst: lower overall sales, lower margins, lower same-store sales, etc… The news is grim, as customers reportedly tighten their purse-strings in…