Is it “Worth the Click”?
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Is it “Worth the Click”?

From the publicly-traded, multi-national conglomerates, to Girl Scouts selling their cookies (Thin-Mints rule), to the budding entrepreneur who opens a lemonade stand – and everything in between – there are all manner of companies and individuals offering a near infinite variety of products and services.  And about as diverse as the companies and their offerings…

You Only Get One Opportunity to Make a First Impression
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You Only Get One Opportunity to Make a First Impression

Imagine this scenario:  An upstart high-tech firm in Silicon Valley has an idea for an offering which promises to transform the lives of tens of millions of people across the United States.  It has adequate funding and an abundance of time for product design and development leading-up to its launch. To be sure, there are…