customer choice

Business Rule #1: The customers have a choice – Make sure they pick you!

For every company, it’s a jungle out there… Every day, every moment, you are either the hunter or the hunted. The strong and the skilled survive while the weak get cut from the herd to be killed and eaten – or just fall back and left to die. And the pace gets quicker each and…

Excellent Customer Service Is Only Necessary If There Is A Choice

Human behavior is as funny as it is interesting. We take as a given that with which we grew-up as a child – our country, local community, heritage, religion, government – collectively our experience. We are conditioned to not question that which is “normal” – because that is the way it’s always been. And not…