“Your brand is the single most important investment you make in your business.”
– Steve Forbes
What is marketing consulting?
Marketing consultancy is offered by skilled professionals who understand analysis, what motivates consumers and how to put the right strategies in place to improve business. Marketing consultancy is not to be confused with advertising agencies, assuming that marketing consultants do the same thing but independent from an agency. A marketing consultant, by definition, is the person who helps a company decide how to best engage existing clients and additionally, help expand the client base. A marketing consultant assesses the existing business model and by using analytical tools, considers the market potential to develop a strategy to achieve larger goals.
Why do you need a marketing consultant?
So, let’s assume you have something people will want. There’s a few important questions to answer for yourself, proceeding from here. How do people know? Who is your customer, how do you reach them, and what’s your messaging? Are you sure that is the message they want to hear?
I provide expert marketing consulting that can help you answer these answers and hence, make a seemingly complex organization more agile, relevant, and driven toward growth. By helping you discover, develop and execute new ways to accelerate your marketing strategy, I can help your organization realize its full potential. In the long term, improving your marketing efforts will result in the very transformation of your culture and operations to execute more efficiently, champion the customer, and achieve optimal performance.
How to proceed?
I will work closely with your company to create and implement efficient and effective marketing strategies. These strategies are to be centered on the core of your business and the services and products you offer. As a marketing consultant, I help create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. We will then follow the plan through, and work to execute and implement the marketing strategy.
As part of the process, I will monitor results, tweak as necessary and ensure that your company gets the best results from your marketing efforts.
Why choose me?
Selecting the right marketing consultant is crucial to the success of your organization. They must must truly understand your particular business, specific marketing requirements and growth goals. They need to be able to share with you notable achievements and successes that correlate with the goals you are trying to achieve.
As an expert and experienced marketing consultant, I am skilled and knowledgeable in consumer behavior and the whole marketing process. This means not only the business & communications aspect of it, but also the psychology of it – which includes having the ability to identify your company’s target market and position your product or service offering in a way that will interest consumers and make them want to buy it/use it.
Creatively AND analytically minded, I am able to not only be creative but also and more importantly – gain results from that creativity.
My marketing consultancy expertise encompasses all of the following areas in marketing:
- General Online Marketing
- Search engine marketing and search engine optimization
- Social Media Marketing and platforms
- Reputation management
- Nonprofit Marketing
- Direct Response Marketing
- Image and brand awareness
- Consumer behavior and customer psychology
For assistance from a passionate Marketing & Brand Strategist with substantial industry knowledge – one that thrives on building and growing successful brands – you can count on me.
Get in touch with me today to release your brand’s potential.
Operational Excellence – Repeat Prescription
Operational Excellence is a state of readiness attained as the efforts throughout your business reach a state of alignment for pursuing its strategies; where the corporate culture is committed to the continuous and deliberate improvement of company performance and the circumstances of those who work there.
Who are you? Someone seeking guidance on OpEx programs: My client, the patient.
Who am I? Your OpEx “psychiatrist” – ready to write you a repeat prescription…
My job as an Operational Excellence psychiatrist is to forever seek new ways to improve your business and the circumstances of those who work there. I do this by exploring and addressing the opportunities and challenges of today and illuminating and predicting those of tomorrow.
My clients view me as an integral part of their team, essential to their success, as I provide strategic insight and tactical analysis that converts their thoughts into reality.
A state of readiness
Partnering with my clients, I help and support them in their pursuit of Operational Excellence, providing them with a comprehensive, end-to-end, program that will enable them to pursue Operational Excellence by design – and not by coincidence.”
Establishing a Culture for Transformational Change and achieving optimal and sustainable performance is, however, an ongoing process, where a good relationship, open lines of communication and frequent contact is required to truly realize the benefits of working together.
Is a monthly retainer right for your business?
Moving ahead, I can help to provide the overall leadership and direction at all phases of execution; including training and coaching internal leaders so that your company can become a High-Performance Organization.
From group workshops, to one-on-one meetings, phone calls, emails and more, these repeat interactions, while infinitely valuable, can quickly add up. From experience, I know that when people are billed by the hour and it makes them think twice before picking up the phone to speak to me, which undermines any progress we’ve made towards operational excellence.
With a retainer, you pay a set monthly fee that is reflective of the amount of time you require every monthly. My retainer clients pay three months in advance, so I am not only able to offer a generous discount, but I am also able to guarantee you of my time and dedicated attention, while devoting the agreed upon number of hours you require to keep your business on track for achieving Operational Excellence.
What do you get?
I have found that clients who engage me on a retainer:
- Use my services more frequently
- Develop stronger relationships with me
- Exponentially improve their Operational Excellence
- Are more accurately able to budget for my services
- Save on the amount of money they would have paid on an hourly basis
Get in touch with me today to find out more about my retainer arrangements.