Kate Mackle, founder of Thinkflow Limited, talks about the importance of understanding the problems of a company before assessment can even hope to represent a useful to tool to measure how well the business is doing.
Imagine the scene. You enter the doctor’s consulting room. “What seems to be the trouble?” he says. You answer: “Well, I’ve been feeling very listless. Not as energetic as I usually am. And I’ve had one or two dizzy spells.” He asks: “How long have you been taking one aspirin a day?”; “how many marathons have you run in the last 5 years?”; “When do you aspire to move from Valium to Prozac?” … [meta func=”pdf” link_download=”LMJ_20120515″]